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It is not about bits, bytes and protocols, but profits, losses and margins. (Lou Gerstner)

A New CMS for ASP.NET Lovers

July 28th, 2010

The market for ASP.NET CMS products is expanding rapidly.  Users now have another option for blending content management and the power of ASP.NET with Webaptive.  Just released by developer Striquent, Webaptive is an enterprise CMS available in premium and community versions.  The biggest draw to this program is its ability to incorporate content management functionality into existing applications without the implementation of third-party software development kits.  This is made possible by the presence of IIS and the stack of Microsoft .NET technologies.

Creating ASP.NET Applications

Webaptive works closely with the web server to add CMS functionality to your applications.  From within IIS, you can choose the application you want to enhance. Once you make your selection and a database is automatically created, you can then enable existing applications or develop new ones.  Because the method in which Webaptive associates itself with applications is specific to the ASP.NET framework, it is strongly recommend that you create your pages and applications using standard ASP.NET programming practices.

CMS Features

Though rich in ASP.NET functionality, Webaptive offers many of the same capabilities found in other CMS products.  For instance, it has a built-in WYSIWYG editor for easily creating articles and blog posts, a CSS editing facility, and support for multiple authors.  Some of its more advanced features include localization and campaign management as well content inheritance options for managers and administrators.  Another unique quality of Webaptive its seamless integration with Perifigure, Striquent’s sister product.  Perfigure is a powerful analytic tool that analyzes site performance and provides detailed statistics on traffic, marketing campaigns and several other business related activities.  These capabilities alone make Webaptive a very attractive CMS for business users.

Standing Alongside and Out from the Crowd

Marketed as a CMSaaS product, Webaptive shares a few qualities with similar hosted SaaS CMS solutions such as CushyCMS and Surreal CMS.  Many of these platforms work by mildly blending content management features into a web page or website.  Though effective for the most part, they are not all that intrusive in regard to the core technologies and as a result, only provide limited CMS functionality.  Although Webaptive performs in a similar manner, it goes beyond the basics by digging into the code at the ASP.NET application level.  This gives it the ability to interact with ASP.NET controls as well as the standard HTML elements.  When all components are properly configured, this CMS can truly help you take your web applications to the next level.  Another difference is that whereas most SaaS CMS platforms are hosted solutions, Webaptive can be downloaded, installed and configured on your own server.

Availability and System Requirements

The Webaptive CMS is currently available in three versions: Community, Express and Enterprise editions.  In terms of functionality, the Community and Express versions are nearly identical.  However, the community version is free and therefore does not come included with reliable technical support.  The Enterprise edition is the most powerful version of the product as it is equipped with many advanced back-end versions and of course, paid support.  In order to run Webaptive, you will need the Windows Server 2003 operating system or higher and an SQL Server database.  These elements are needed to support your ASP.NET applications and web pages.

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How Google AdWords Can Be Used to Drive Targeted Traffic

July 28th, 2010

People can work within their own time frame with Google AdWords. Irrespective of whether they have a site or not, it offers an effective and efficient way to promote products. Working with AdWords is so effective because you can select your own strategy and methods. If you have tried Google AdWords before and failed then the following advantages will provide a better understanding of AdWords.

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The most popular benefit amongst most users is that Adwords can earn you profit quickly. The trick to becoming successful with Adwords is you must have a good ROI, or return on investment. For instance, if you are getting $50.00 for each affiliate sale, then theoretically you would have to make at least one of those sales in order to afford $50.00 for getting clicks. $1 cost per click would cost you $50, it’s that simple. If you are one of the many who make money with your campaign, then get out there and start more to make even more of a profit. But you also have to keep in mind that not all your campaigns will turn out to be successful, so re-invest your money very carefully. Many advertisers make money without owning a site, therefore you don’t need a website to promote through AdWords. What you could do is to promote a product that’s is relevant to your niche by signing up with an affiliate program. As soon as you know where you need to send visitors you can start promoting the offer through AdWords. You need to insert your affiliate link into your ad which you can get from the product’s website. You will receive a commission if a person clicks on the link and buys the product you are promoting. Therefore, your goal is find lots of products that you can promote and find one that converts well.

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There is no limit to the types of products you can advertise using Adwords. There is traffic for almost every type of product on Google, and funneling it to your own website would easily boost your sales. If would like to market lots of products, then affiliate sales might be better for you since you get to choose between hundreds of different products. Whatever you want, you’ll be able to find it. The more effort you put in, the more of a profit you’ll make. If affiliate marketing is foreign to you, you might want to look at Clickbank which is popular with many beginners as a good affiliate network. You don’t need to have a site or deal with customers when you market affiliate products, which is another benefit to affiliate marketing. AdWords is a vast platform with which you can experiment, which is why you should start using this form of advertising for your internet business. You will discover that there are lots of advantages to using AdWords as you move forward.

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